The biannual festival in Liverpool has been running since 2014, and is the world’s largest festival dedicated solely to business. each edition of the Festival attracted over 200,000 participants from over 100 countries worldwide over a 3-week period across multiple venues in the Liverpool city region, and to date has generated a combined total over UK £1bn worth of of sales and investments.
360° Cityshapers were involved in supporting the development of the business and operational models for the Festival, as well as associated marcomms.
